Marketing material for the 2001 launch of Grand Theft Auto III.
We designed and animated a video ad that ran on TV and was projected at launch events, including the game’s launch party and the MEDPI trade show, handling graphic design, editing and compositing in Flash, Premiere and After Effects.
One piece had to work on a TV screen and on a large projection in a loud room, so it relies on strong graphics and pacing rather than detail.
