To promote Sony’s Wipeout Fusion video game, we developed a creative concept that ran as a piece in WAD, a fashion and street-culture magazine, putting a racing game in front of a style-conscious audience.
WAD also published an interactive digital version online, and that is where most of our work went: the graphic design, the Flash animation and the ActionScript behind it.
The online version let readers play with the piece rather than just look at it, carrying the game’s speed and futuristic look into the magazine’s own visual world.
